The Ultimate Guide to Local SEO for Service Businesses
If you're a local business owner, you know that visibility is everything. When customers in your area search for "plumber near me" or "best dentist in Austin," you want to be the first name they see.
That's where Local SEO comes in.
What is Local SEO?
Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches. Unlike traditional SEO, which focuses on ranking globally, Local SEO focuses on ranking in specific geographic areas.
Why is it important?
- 46% of all Google searches are seeking local information.
- 72% of consumers that did a local search visited a store within 5 miles.
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
Key Ranking Factors
- Google Business Profile (GBP): Claiming and optimizing your profile is step one.
- Reviews: Quantity, quality, and recency of reviews matter.
- On-Page SEO: Keywords, NAP (Name, Address, Phone) consistency, and location pages.
- Citations: Listings in directories like Yelp, YellowPages, etc.
How We Help
At EarnYour Marketing, we specialize in helping local businesses dominate their market. From optimizing your Google Business Profile to building authority through local content, we handle it all so you can focus on running your business.
Get a Free Audit to see where you stand today.