The Challenge
Spotless Living, a residential cleaning service in North Mississippi, delivered 5-star service but struggled to find consistent new clients. They were relying on word-of-mouth and Facebook Marketplace posts, which led to "feast or famine" months. They needed a reliable way to get high-quality bookings from homeowners who valued premium service.
The Solution
We deployed a "High-Trust" lead generation strategy:
- Google Ads (Local Service Ads): We launched Google Local Service Ads (LSAs) to show up at the very top of search results with the "Google Guaranteed" badge.
- Conversion-Focused Landing Page: We built a simple, fast-loading page specifically for "House Cleaning Estimates" that converted visitors at 18%.
- Reputation Management: We set up an automated SMS campaign to past clients, generating 27 new 5-star Google reviews in the first month.
- Local SEO: targeted keywords like "Maid Service Olive Branch" and "Deep Cleaning Southaven".
The Results
- 150% Increase in weekly recurring bookings.
- Cost Per Lead dropped to under $25.
- Expanded to a second crew within 3 months to handle the demand.
"We used to stress about where our next job was coming from. Now we're hiring more staff just to keep up. EarnYour made it happen." - Sarah M., Owner