The 5-minute rule, in dollars. Your dollars.
Inside-sales research is brutal: contacting a web lead within 5 minutes is 100x more effective than waiting 30. Plug in your numbers: see what slow response is costing you.
Your current response time vs. 60-second auto reply.
Based on the InsideSales / Harvard Business Review research on lead response.
Extra revenue per year from the same lead volume, just by answering faster. This is the cheapest growth lever in your business.
The research, in one paragraph.
In 2007, InsideSales.com analyzed 1.25 million sales leads from 90 companies and found that the odds of qualifying a lead drop 10x between 1 minute and 5 minutes after submission, and 100x between 1 minute and 30 minutes. Harvard Business Review followed up in 2011 with similar findings on a different dataset. The shape of the curve is the same: speed eats everything else.
For home service contractors, the implication is direct. A homeowner who fills out your "get a quote" form is actively shopping. They have three other tabs open with competitor forms. The contractor who replies first wins 50–70% of the time, regardless of price. Slow response is a price you pay in lost work.
The fix isn't hiring a CSR to watch the inbox. It's an automated reply that fires within 60 seconds: SMS or email, with a self-scheduling link. That covers 95% of the response-time value, runs for ~$50/mo in tools, and lets you stay on the job instead of behind a phone.
Common questions.
Your customers are searching right now.
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