Free 25-point audit
Score your local SEO in 5 minutes.
25 weighted factors across Google Business Profile, your website, reviews, and citations. Tuned for home service trades. No signup. No PDF download. Just an honest scorecard.
Google Business Profile
- Google Business Profile is claimed and verifiedSounds basic. Half of local trades still aren't.10 pts
- Primary + secondary GBP categories are exact-match to your tradePlumber → 'Plumber', not 'Contractor'.6 pts
- Service area is set with all the cities you actually serve5 pts
- Hours are correct, including holiday and emergency hours4 pts
- 10+ recent photos uploaded (real jobs, vans, team)Stock photos hurt more than no photos.6 pts
- Each service you offer is added as a GBP 'Service' with description5 pts
- Posting weekly to GBP (offers, news, photos)4 pts
- Q&A section monitored: answer every question publicly3 pts
Website
- Site loads fast on mobile (< 3s, passes Core Web Vitals)Use PageSpeed Insights to check.8 pts
- Name, address, phone visible in header AND footer of every page6 pts
- Dedicated city pages for each service area (not just one /locations page)7 pts
- Dedicated page for each service (not all crammed onto /services)6 pts
- LocalBusiness + Service schema markup is in your <head>Test at search.google.com/test/rich-results5 pts
- Site is HTTPS and the canonical URL is consistent (with-or-without www, not both)4 pts
- Title tags + meta descriptions are unique on every page4 pts
- XML sitemap exists and is submitted to Google Search Console3 pts
Reviews
- 100+ Google reviews on your GBPBelow 50 you're invisible in the map pack.8 pts
- Average rating is 4.7 or higher7 pts
- Getting at least 4 new reviews per month6 pts
- Replying to 100% of reviews within 48 hours5 pts
- Automated review request system (not asking by hand)6 pts
Citations & directories
- Listed on top 10 directories (Yelp, BBB, Angi, HomeAdvisor, etc.) with consistent NAP4 pts
- Listed on at least 3 trade-specific directoriesHVAC: ACCA. Plumbing: PHCC. Roofing: NRCA.3 pts
- Listed on chamber of commerce / local biz associations2 pts
- No duplicate or stale listings (old phone, old address)3 pts
Your local SEO score
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Serious work to do. The good news: every fix below is straight ROI.
Want this fixed for you?
EarnYour's platform handles every item on this list (review requests, GBP messaging, missed-call text-back, the works) from $199/mo on Reputation. Premium ($499/mo) adds the website and workflow tools. Want our team running the SEO itself? That's the Growth or Scale Package.
Common questions.
What does this score actually measure?
25 weighted local-SEO factors across four areas: Google Business Profile (43% of score), website fundamentals (32%), reviews (32%: yes, reviews count toward both Google and conversion), and citations (12%). Items are weighted by how much they actually move the map pack for home service queries.
Below what score is a problem?
Below 60% you're invisible in the map pack. Between 60–75% you show up sporadically but lose to whoever's at 80+. 80%+ is competing. 90%+ is dominant. Most home service contractors we audit start in the 50–65 range.
Which item should I fix first?
Reviews. They're the single highest-weighted factor that compounds over time. If you're under 50 reviews, get an automated review request system in place this week. Everything else (GBP optimization, schema, citations) is a one-time cleanup; reviews are the long game.
Will a high score make me rank?
A high score means the inputs under your control are handled. Local SEO also has factors outside any checklist (proximity, competitor strength, search history). But every contractor we've seen rank in the map pack scores 80+ on this list. It's a necessary, not sufficient, condition.
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Free 25-point SEO scorecard. Ten minutes. No sales call required.