How much revenue are missed calls actually costing you?
Plug in your numbers below. Honest estimates work — the answer is usually 5–10x bigger than contractors expect.
Plug in your numbers.
Honest estimates work fine. Round to the nearest 10.
30% of 120 inbound calls
At a 40% close rate
What's slipping past you while phones ring out
Revenue you give to your competitors every year by not answering fast enough. Most home service businesses can recover 60–80% of this with a missed-call text-back system.
How the math works.
The formula is dead simple: calls × miss rate × close rate × avg job value
The reason it's usually a shocking number is that contractors overestimate how fast they answer the phone, and underestimate what a single missed call is worth. A homeowner who Googles "HVAC repair near me" at 6pm in July isn't shopping — they're panicked. Whoever answers first wins. If you missed that call, your competitor closed a $1,200 service+install ticket that should have been yours.
The cheapest fix isn't hiring a CSR. It's a missed-call text-back system: when someone calls and the call rings out, an SMS goes back to them inside 60 seconds asking to schedule. The customer doesn't care if it's automated — they care that someone responded. Recovery rates land at 60–80% of the missed pool, which is enough to pay for the entire system in week one.
Common questions.
Get the platform. Today.
From $199/month. Optional $500 setup on Reputation. The platform answers your calls, fires missed-call text-backs, runs follow-up automation, and stacks reviews after every job.