Free calculator

How much revenue are missed calls actually costing you?

Plug in your numbers below. Honest estimates work: the answer is usually 5–10x bigger than contractors expect.

Plug in your numbers.

Honest estimates work fine. Round to the nearest 10.

Calls per month120

Total inbound calls to your business line.

Percentage missed30%

Industry average for trades is 27–35%.

Close rate on answered calls40%

Of customers who reach you, what % book?

Average job value$450

Service ticket plus typical add-ons.

Calls you miss every month

30% of 120 inbound calls

Jobs you'd close if you answered

14.4

At a 40% close rate

Revenue lost every month

$6,480

What's slipping past you while phones ring out

Annualized

$77,760

Revenue you give to your competitors every year by not answering fast enough. Most home service businesses can recover 60–80% of this with a missed-call text-back system.

How the math works.

The formula is dead simple: calls × miss rate × close rate × avg job value

The reason it's usually a shocking number is that contractors overestimate how fast they answer the phone, and underestimate what a single missed call is worth. A homeowner who Googles "HVAC repair near me" at 6pm in July isn't shopping. They're panicked. Whoever answers first wins. If you missed that call, your competitor closed a $1,200 service+install ticket that should have been yours.

The cheapest fix isn't hiring a CSR. It's a missed-call text-back system: when someone calls and the call rings out, an SMS goes back to them inside 60 seconds asking to schedule. The customer doesn't care if it's automated. They care that someone responded. Recovery rates land at 60–80% of the missed pool, which is enough to pay for the entire system in week one.

Common questions.

How accurate is this missed call cost calculator?

It's a back-of-envelope estimate, not an audit. The math is straightforward (calls × miss rate × close rate × average job value), so the answer is only as good as your inputs. Most contractors underestimate their miss rate by 5–10 percentage points; if you have call tracking, pull the real number.

What's a typical missed call rate for home service businesses?

Industry studies put the average between 27% and 35% for residential trades. Peak season (spring HVAC, busy roofing months) often pushes that to 50%+. Solo operators and 2-person crews tend to miss the most.

How do I actually fix the missed-call problem?

The cheapest fix is a missed-call text-back system: when someone calls and you don't answer, an SMS goes out within 60 seconds offering to schedule. Recovers 60–80% of those leads without adding staff. EarnYour's Reputation plan includes this from $199/mo.

What if my call volume is low? Is this still worth it?

Run the numbers. A small HVAC shop doing 60 calls a month with a 30% miss rate, 40% close rate, and $450 average ticket is bleeding $3,240/mo. That's $38,880/year, way more than any marketing system costs.

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