Free calculator

SEO ROI calculator for local service businesses.

An SEO ROI calculator estimates whether monthly search work pays for itself: model extra organic leads against your close rate, average job value, and SEO fee. Built for plumbers, HVAC, electricians, roofers, and every trade that lives on Google calls.

Plug in your search numbers.

Estimate only. Use your Search Console clicks and your real average job value.

Organic leads per month today20

Calls or form fills from Google/organic search.

Close rate on those leads40%

Of organic leads that reach you, what % book?

Average job value$450

Typical ticket including common add-ons.

Expected organic lift30%

Conservative lift many owners model after months of real SEO work.

Monthly SEO fee$1,500

SEO Growth is $1,500/mo; SEO Scale is $2,500/mo.

Modeled monthly outcome

Extra organic leads / mo6.0

Extra booked jobs / mo2.4

Extra revenue / mo$1,080

SEO fee / mo$1,500

Net after fee / mo-$420

At these inputs, the fee is covered in about 1.4 months of the modeled lift. Real results vary by market, site, and how fast you answer the leads.

How to read the numbers

SEO ROI is not a ranking screenshot. It is booked jobs from search minus what you paid to show up. Use this tool to set a baseline, then verify in your own Search Console and calendar after the work runs.

How accurate is this SEO ROI calculator?

It is a planning model, not a forecast. The math is organic leads × close rate × job value × expected lift, minus your monthly SEO fee. The answer is only as good as your inputs. Pull real organic lead counts from call tracking or forms tagged as Google/organic when you can.

What lift percentage should I use?

Start conservative. Many owners model 20–40% more organic leads over several months of listable SEO work (keywords, pages, Google Business Profile, content). Markets and starting points differ. After the work starts, replace the model with your Search Console clicks and booked jobs.

What does EarnYour charge for monthly SEO?

SEO Growth is $1,500/mo and SEO Scale is $2,500/mo. Both run on the Premium plan, include a custom website, and are month-to-month. Ad spend is paid by you directly to Google or Meta.

Does this include the AI that answers the leads?

No. This calculator only models search lift versus SEO fee. The AI plans (from $199/mo) answer calls, chats, and reviews so the leads SEO brings in actually book. Run both numbers when you size the full stack.

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