The EarnYour brand kit.
Logos, colors, typography, and usage rules. For team members, partners, and press use only — not for client redistribution.
Four lockups. Pick the one that fits.
The EY mark is the constant — every variant is built around the same orange tile. Right-click any lockup below to save the file.
Horizontal — light background
Default. Use on cream, white, or sand backgrounds.
Stacked — square
Social profile pictures, app icons, square placements.
EY mark only
Favicons, app icons, watermarks, narrow spaces.
Horizontal — dark background
Use on navy, charcoal, or photo-with-scrim sections.
Four colors. No more.
Restraint is the brand. Orange is the only accent. Navy carries every headline. Sand softens. Charcoal grounds.
Brand Orange
#EB7030Primary action color, accents, highlights
Brand Navy
#1A2D4EHeadlines, dark sections, primary text
Brand Sand
#E5D3B8Section backgrounds, soft surfaces
Brand Charcoal
#373737Body text, deep backgrounds
Cream
#FAF7F0Logo lockup background, soft white
Pure White
#FFFFFFBody backgrounds, dark-section text
One typeface family. Three roles.
Geist Sans is the system font. Headings, body, navigation — all one family for visual coherence. Geist Mono is reserved for code and data.
Geist Sans
EarnYour helps home service contractors capture every lead.
Geist Sans (Heading weight)
Marketing built for the trades.
Geist Mono
"emergency plumber tupelo" — 38801
Do this. Don't do that.
- Use the EY mark or full lockup at the size where the EY letters stay crisp and legible.
- Pair the orange tile with deep navy headlines on light backgrounds.
- Use the dark-mode horizontal logo on navy or charcoal sections.
- Maintain at least 25% of the mark's height as clear space around the logo.
- Keep the EY tile a perfect square — never stretch or skew it.
- Don't recolor the EY mark — orange tile + white letters is the only valid combination.
- Don't add gradients, drop shadows, or texture to the EY tile.
- Don't separate the EarnYour wordmark into 'Earn Your' with a space — it's always one continuous lockup.
- Don't place the standard logo on busy photo backgrounds — use the dark-mode version or add a solid scrim.
- Don't typeset the wordmark in different fonts. Always use the official wordmark file.
Direct. Operator-first. Honest about the work.
EarnYour writes the way a tradesperson talks at the end of a long day — straight to the point, no marketing buzzwords, no fake stats. We say what we'll do, then do it.
Yes: “Live when you sign up.” “Missed-call text-back in 60 seconds.” “If we don't go live, you don't pay.”
No: “Synergize your digital ecosystem.” “Industry-leading platform.” “Cutting-edge AI-powered solutions.”
Every word should make a homeowner's plumber think “these people get it.” If the copy doesn't pass that test, rewrite it.
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